I was surprised to have received a recent notification from an industry representative and colleague, detailing an up-coming opportunity for online marketing via a series of ‘apps’ that are soon to be launched for iPhone and Facebook. Without needing to become members of the Regional Tourism Organisation, TTNQ, local tourism operators have been invited to promote their goods and services into a comprehensive guide that will feed into smart phones.
I was surprised that the industry colleague seemed to be unaware that listing on www.daintreecoast.com automatically reconfigures to port into smart phones and most of the world’s mobile carrier services and GPS carriers and has done so for two years now.
The invitation listed a $250 12-month listing cost, but again, the www.daintreecoast.com listing, as an Associate Member, achieves the same feed for $200 per listing per annum.
It is terrific that the regional tourism organisation is catching up with modern technology, but it was made well aware of these achievements when TDC launched its state-of-the-art website in June 2010. It is frustrating that the significant steps being made by the local tourism organisation are not being embraced and upheld by regional partners.